This is What It’s Like Being Vegetarian for 50 Years (and Starting One of the Biggest Vegan Food Brands Ever)

Jill Ettinger
12 min readAug 16, 2018
Bob Goldberg, co-founder of Follow Your Heart

You think you’ve been at this whole-food-plant-based-vegan thing for a good minute? It’s been nearly fifty years since Bob Goldberg went vegetarian. And you’ll be glad he did. Bob’s foray into the vegetarian diet led him to become a founding partner of Follow Your Heart, one of the most forward-thinking…

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